We all agree that branding is important to businesses, companies lose money when bad press comes out. How they respond can say more than the mistake or bad press. The same is true for your personal brand. Your personal brand is important to how you are viewed by people and companies. Your brand is more than your resume or LinkedIn profile. It includes, your online presence such as blogging and tweeting, in addition to your interactions with others in your industry. Whether it is big or small, everyone has a personal brand.